Ali-A

Ali-A is a YouTube megastar with over 20 million subscribers and his own CBBC series. I worked closely with him on creating his first book, which was a graphic novel adventure set in the world of gaming. We aimed to come up with a book that any kid would enjoy, whether they were familiar with Ali or not, and a huge amount of work went into developing the plot and creating the artwork. This was a major release for Penguin (both in the UK and US) and was accompanied by a nationwide tour and marketing campaign, which I also got the opportunity to be involved with.